How to Win Friends and Love People
There are two fundamental flaws in the way “charisma” (i.e. execu:ve presence, personal magne:sm, influen:al likability) is taught: (1) It is about ego, not love. (2) It is taught as behaviours to fake, not quali:es to cul:vate. But character-based charisma consists of three parts: authen:c authority, generosity, and joy. If we have authority without generosity, it is ego. If we have generosity without authority, it is unhelpful. But if we combine all three, we have magic!