"Now I know how to build long-lasting client relationships." - Amit, PwC
TOMS Shoes built a half-billion dollar company... on a great story. Chanel sells $5000 handbags... because it tells a better story. Harley Davidson creates raving fans... because it tells a cult-like story. What do they know that we don't?
"You need to publish this. Seriously." - Akshay, TEDx speaker
McKinsey Corporation estimates that 70% of change management programmes fail. It's not because companies are dumb, but the approach is broken. This is an alternative approach.
